“Social business and internal collaboration tools are gaining attention in the world of business technology, but adapting these for practical use or widespread adoption remains a struggle for businesses. As with any new development, social business tools should not be implemented just because they are the latest trendy, shiny technology. According to an article by David Carr on InformationWeek, it may be worth applying social business tools to the execution of existing business process management — in particular, business processes that require improvement, are not predictable or are in development.”

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