If the ecosystem of social change were an orchestra, social enterprise would be an amped-up brass section drowning out all the other instruments and any semblance of nuance. Everywhere you turn now, the talk is about revenue models and about doing well while doing good. In our efforts to better the world, we’ve become enterprise-obsessed.

The obsession goes beyond true social businesses, for which the very sale of products and services advance a social mission; NGOs are now scrambling to get their piece, asking how they can sell their intellectual property or anything else that might be monetized.

 Of course, all of this is done in the service of sustainability, and sustainability is always good, right? Not necessarily. In our push to sell everything, we may be selling social impact short.